We're Hiring
Social Media & Community Lead (Football)
Part-time / Freelance — Edinburgh-based preferred, remote considered
This isn't a corporate job.
Universal Language is an independent football apparel brand built by two fans who got frustrated with what the game was becoming.
We make high-quality garments that celebrate football culture beyond the 90 minutes — the terraces, the pubs, the rituals, the friendships. The stuff that actually makes the game what it is.
We launched in 2024. Year one was about building the foundations: the products, the community, the brand. Over 100 five star reviews and a growing base of fans who get what we are trying to do.
Year two is about momentum.
We are expanding our collections, leaning fully into our mission and we need someone to help us build the social presence that this brand deserves.
The Role
We are looking for someone to take ownership of our social media and community — not just to post content, but to build something real.
Working closely with the founders, you will plan and create content across our channels, manage posting and scheduling, and develop short-form video concepts that feel native to the platforms we are on. Day to day that means being present — engaging with our audience, spotting cultural moments as they happen and moving quickly when something is worth reacting to.
Beyond the day to day, you will work with us on campaigns around major football events and product launches, helping to grow the community in a way that feels authentic to what Universal Language stands for.
This is not about polished corporate content. It is about culture, humour, insight and timing. If you know what lands in a football WhatsApp group on a Saturday afternoon, you already understand the brief.
Who We Are Looking For
You do not need a marketing degree.
You do need a deep understanding of football culture — specifically the Scottish game, the clubs, the humour, the culture, the sensitivities. You need strong instincts for what resonates online, the ability to create short-form video content for Reels and TikTok, and the confidence to write captions with genuine personality. An understanding of supporter identity and experience working within brand guidelines matters too.
It is a bonus if you have: built or grown social accounts before, have experience with independent brands, understand the difference between banter and brand damage and have worked with Adobe Creative Cloud or Canva.
Most importantly — you believe football belongs to the fans.
What Success Looks Like
• Social channels that feel genuinely alive
• Engagement that reflects a real community
• Content that sparks conversation
• Growth in followers and brand recognition
• A presence that puts UL inside the football culture conversations that matter
Time Commitment
This will begin as a part-time or freelance arrangement of around 5 to 10 hours per week to start, with real scope to grow as the brand grows.
We care far more about output and creativity than rigid hours.
Why Now
Year two is when the community really takes shape.
We have spent year one building the foundations: the products, the brand, the early community of fans who get what we are doing. Now we are expanding. New collections are coming, timed around the World Cup and of course the new football season will follow, and we want a social presence that matches the ambition.
More than the launches though, this is about being part of the conversation at a moment when Scottish football has never felt more alive. We want someone who feels that and wants to be part of it.
We want the right person in the right seat before the momentum builds — not after - giving them time to feel comfortable within the role.
You can also download the full role description here if you would like to save or share it.
How to Apply
Send the following to chat@universallanguage.co.uk
• A short introduction — who you are and why this role makes sense for you
• Links to any accounts or work you have managed
• One example of a social campaign you would create for Universal Language
• What you think "making football about the fans again" actually means
There is no closing date. We are not hiring to fill a gap, we are looking for someone who genuinely gets what we are building. When that person reads this and thinks "that's me" — we want to hear from you.
